In developing my web presence I wanted to reveal another side of myself not previously shown online, at the same time ensuring that this new representation of me would not damage my reputation. “Our reputation is one of our most cherished assets” (Solove, 2007). We present ourselves differently depending on where we are and who we are with (Marwick & boyd, 2010) and how we present ourselves in these situations and manage the impression we make on others affects our acceptance in the community both online and offline. (Goffman, 1959)
I decided that my collection of photos and videos from the recent Lady Gaga concert in Perth would be my focus and I would create a fan web presence. I was aware that as my online identity is created and content distributed across the Internet that I would not be the only one in control of my data (Dyson, 2008a) or the creation of my identity, so I opted to use the pseudonym “I’m a Little Monstr” as my online identity, allowing me to retain a certain amount of privacy in a public arena (boyd, 2012) and creating a separation from my current online identity. Presenting this different “me” also allows me to identify with fellow fans of Lady Gaga who are known as “Little Monsters. I used one of my own photographs to create the profile and background images to be added to all the nodes in my web presence. I manipulated the original image making it multi coloured and bright, which I felt connected with the image portrayed by Lady Gaga.
Selecting to use a blog as my central node will give me that opportunity to “speak freely” and have complete control of the content I would be sharing. (boyd, 2006)
Wordpress offered me ease of use, flexibility and tools I needed to create and customise my blog. I selected the theme Mystique which features a header with quick switching tabs containing links to RSS and social network sites making it easy to connect to my contributing nodes. Adding widgets to the side bar and footer brought a small selection of content from the contributing nodes to the blog. I also I added another set of links to my contributing nodes in the sidebar and the ability to subscribe to the blog by email. I activated the theme options that create an iPad and mobile device view of the blog, giving me control on how I present myself and who can view my content. (Dyson 2008b) I modified the profile image and created a background that are only seen on an iPad. I added the My Networks page so all the links to my contributing nodes are accessible when the blog is viewed on an iPad. The YouTube button provides a link to a playlist of videos; this is not a contributing node but simply a link to my personal account and related content.
When selecting my contributing nodes I discovered that Lady Gaga had recently become the first person to have 25 million followers on Twitter (France-Presse, 2012) this was one place online where her fans connected with her and each other and became the choice for my first contributing node. Using the same social networking sites where fans connect is important, I wanted to connect with them and be where they are. As Helmond (2010) states “each social networking site serves a different purpose and has different user demographics. Social network migration is common because you are there, where your friends are.” I have been using Twitter for a few years and tweeted from my personal account about my new “I’m a Little Monstr” account and several people followed the new account. I like the way messages are instant and the restriction to 140 characters means that I will connect and tweet several times a day. Using Twitter to connect with other fans and as a platform for self-promotion of my blog requires a careful balance of conversation and links to blog posts so that I was not seen as spamming my account. “Twitter’s popularity is global and the social network of its users crosses continental boundaries” (Java, Finin, Song & Tseng, 2007)
The second contributing node I created was for the photo sharing site Flickr, which facilitates the tagging and sharing of images and connecting with other users. Uploading photos to Flickr can be done on a computer or mobile phone, the ability to upload photos “on the go” was appealing and being able to feed photos through to the blog made the distribution of my content easy. I could also post a copy of photos from Instagram to Flickr, making then visible to view outside the Instagram app.
Further investigation revealed that Lady Gaga fans were also connecting on Pinterest. So I chose to add Pinterest as my third contributing node. Pinterest is an online pinup board. Here I created several boards and connected with other fans, pinned my photos and blog posts and also managed to pin my videos from YouTube. I also pinned online articles of that related to my theme of Lady Gaga and repined other fans pins.
Even though I had my three contributing nodes completed I added three extra nodes. I added Instagram and connected with other fans within the Instagram app and added a link to this on the blog. I created a Facebook fan page and added a tab to feed the content from each node. This provides another way for people to connect with me and distributes all my web presence content in one place, to different audiences. The addition of a separate About.me page provides another central place to find all my online content and incoming links to my web presence.
The web 2.0 platforms that I selected all work together to support my online identity and web presence. They provide the ability for content to be tagged and shared with others, meaning that visitors to my blog, photos or pins can share my content with their social network and friends and this in turn increases the distribution of my content and online identity across the web (Helmond, 2010). Adding the same profile image and background to all the nodes in my web presence presented a consistent theme and made it easily identifiable that they all belonged to the same online identity. Bearing in mind how a new web presence could impact on my current online identity I am confident that my reputation will stay intact and digital trails will not over shadow my real identity.” (Albrechtslund, 2008)
Amichai-Hamburger, Y., & Vinitzky, G. (2010). Social network use and personality. Computers in Human Behavior, 26(6), 1289–1295. doi:10.1016/j.chb.2010.03.018
boyd, d. (2006). A Blogger’s Blog: Exploring the Definition of a Medium. Reconstruction, 6(4). Retrieved from http://reconstruction.eserver.org/064/boyd.shtml
boyd, d. (2012). The politics of “real names.” Communications of the ACM, 55(8), 29–31. doi:10.1145/2240236.2240247
Dyson, E. (2008a). Technology Review. Curating yourself online, 111(4), 12–4. doi:Article
Dyson, E. (2008b). REFLECTIONS ON PRIVACY 2.0. Scientific American, 299(3), 50–55. doi:10.1038/scientificamerican0908-50
France-Presse, A. (2012, May 31). Lady Gaga hits record 25 million Twitter followers | MNN – Mother Nature Network. Lady Gaga hits record 25 million Twitter followers. Retrieved from http://www.mnn.com/lifestyle/arts-culture/stories/lady-gaga-hits-record-25-million-twitter-followers
Goffman, E. (1959). The Presentation of Self. Retrieved from http://www.clockwatching.net/~jimmy/eng101/articles/goffman_intro.pdf
Helmond, A. (2010). Identity 2.0: Constructing identity with cultural software. Presented at the Digital Methods Winter School 2010 Conference, University of Amsterdam. Retrieved from http://www.annehelmond.nl/wordpress/wp-content/uploads//2010/01/helmond_identity20_dmiconference.pdf
Java, A., Song, X., Finin, T., & Tsen, B. (2007). Why We Twitter: Understanding Microblogging Usage and Communities. Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis 55–65. Presented at the WebKDD/SNA-KDD ’07. doi:10.1145/1348549.1348556
Marwick, A., & boyd, d. (2010). I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience. New Media & Society, 13(1), 114–133. doi:http://dx.doi.org/10.1177/1461444810365313
Solove, D. (2007). How the Free Flow of Information Liberates and Constrains Us. in The Future of Reputation: Gossip, Rumor and Privacy on the Internet. Retrieved from http://docs.law.gwu.edu/facweb/dsolove/Future-of-Reputation/text/futureofreputation-ch2.pdf
Anders, A. (2008). Online Social Networking as Participatory Surveillance. First Monday, 13(3). Retrieved from http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2142/1949
Aparna, S. (2012). Next Wave of Social Networking – Integrating Visual Thinking in the Home-Buying Process (Research Report). Retrieved from http://www.baylor.edu/content/services/document.php/176342.pdf
Attrill, A., & Jalil, R. (2011). Revealing only the superficial me: Exploring categorical self-disclosure online. Computers in Human Behavior, 27(5), 1634–1642. doi:10.1016/j.chb.2011.02.001
boyd, d. (2010). Streams of Content, Limited Attention: The Flow of Information through Social Media. EDUCAUSE review, 45(5), 26–28. Retrieved from http://www.educause.edu/ir/library/pdf/ERM1051.pdf
boyd, d, & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230. doi:10.1111/j.1083-6101.2007.00393.x
Buote, V. M., Wood, E., & Pratt, M. (2009). Exploring similarities and differences between online and offline friendships: The role of attachment style. Computers in Human Behavior, 25(2), 560–567. doi:10.1016/j.chb.2008.12.022
Chen, G. M. (2011). Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others. Computers in Human Behavior, 27(2), 755–762. doi:10.1016/j.chb.2010.10.023
Correa, T., Hinsley, A. W., & de Zúñiga, H. G. (2010). Who interacts on the Web?: The intersection of users’ personality and social media use. Computers in Human Behavior, 26(2), 247–253. doi:10.1016/j.chb.2009.09.003
Davis, J. (2012). Accomplishing authenticity in a labor-exposing space. Computers in Human Behavior, 28(5), 1966–1973. doi:10.1016/j.chb.2012.05.017
Dudenhoffer, C. (2012). Pin it! Pinterest as a library marketing and information literacy tool. College & Research Libraries News, 73(6), 328–332. Retrieved from http://crln.acrl.org/content/73/6/328.short
Dyson, E. (2002). Digital Identity Management. Realease 1.0, 20(6). Retrieved from http://cdn.oreilly.com/radar/r1/06-02.pdf
Garfinkel, S., & Cox, D. (2009). Finding and Archiving the Internet Footprint. Presented at the First Digital Lives Research Conference: Personal Digital Archives for the 21st Century. doi:10.1.1.149.4193
Hughes, D. J., Rowe, M., Batey, M., & Lee, A. (2012). A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage. Computers in Human Behavior, 28(2), 561–569. doi:10.1016/j.chb.2011.11.001
Kim, H.-W., Zheng, J. R., & Gupta, S. (2011). Examining knowledge contribution from the perspective of an online identity in blogging communities. Computers in Human Behavior, 27(5), 1760–1770. doi:10.1016/j.chb.2011.03.003
Leary, M. R., & Allen, A. B. (2011). Self-Presentational Persona: Simultaneous Management of Multiple Impressions. Journal of personality and social psychology, 101(5), 1033–1049. doi:10.1037/a0023884
Lord, C. (1980). Schemas and images as memory aids: Two modes of processing social information. Journal of Personality and Social Psychology, 38(2), 257–269. doi:10.1037/0022-35184.108.40.2067
Mackenzie, S. (2010). The reconstruction of Self: Virtual communities and the need for many me’s – Online Conference on Networks and Communities. Online Conference on Networks and Communities. Retrieved from http://networkconference.netstudies.org/2010/04/the-reconstruction-of-self-virtual-communities-and-the-need-for-many-me%E2%80%99s/
Madden, M., & Smith, A. (2010). Reputation Management and Social Media. Retrieved from http://pewinternet.org/Reports/2010/Reputation-Management/Summary-of-Findings.aspx
Messner, K. (2012). Very Pinteresting! A new social network that’s a virtual bulletin board is taking educators by storm. School Library Journal, 58(07), 24–28. Retrieved from http://search.proquest.com.dbgw.lis.curtin.edu.au/docview/1022612286/fulltext/138997C0EF8243E6A/1?accountid=10382
Murphy, E. (2010). Virtual is Real: The Relationship between Online and Offline Identity – Online Conference on Networks and Communities. Online Conference on Networks and Communities. Retrieved from http://networkconference.netstudies.org/2010/04/virtual-is-real-emily-murphy/
Nihit, D. (2012). Online Social Networks as Markov Chains: measuring Influence in the Pinterest community. Retrieved from https://netfiles.uiuc.edu/nhdesai2/www/project_CS512.pdf.
Ofcom. (2008). Social Networking A quantitative and qualitative research report into attitudes, behaviours and use. Retrieved from http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/annex3.pdf
Öqvist, K. L. (2009). A right to privacy. ITNOW, 51(2), 10 –11. doi:10.1093/itnow/bwp026
Papacharissi, Z. (2002). The presentation of self in virtual life: Characteristics of personal home pages. Journalism and Mass Communications Quarterly, 643–861. Retrieved from http://tigger.uic.edu/~zizi/Site/Research_files/PresentationInVirtualLife.pdf
Papacharissi, Z. (2012). Without You, I’m Nothing: Performances of the Self on Twitter. International Journal of Communication; Vol 6 (2012). Retrieved from http://ijoc.org/ojs/index.php/ijoc/article/view/1484/775
Papacharissi, Z. (2010). Conclusion. A Networked Self: Identity, Community, and Culture on Social Network Sites (pp. 304–318). Retrieved from http://edocs.library.curtin.edu.au/eres_display.cgi?url=DC60268537.pdf
Solis, B. (2009, July 17). Brain Solis Defining the impact of technolog, culture and business. Casting a Digital Shadow; Your Reputation Precedes You. Retrieved from http://www.briansolis.com/2009/07/casting-a-digital-shadow-your-reputation-precedes-you/
Walker, J. (2006). Blogging From Inside the Ivory Tower. In Uses of Blogs (pp. 127–138). Retrieved from https://bora.uib.no/bitstream/1956/1846/1/Walker-Uses-of-Blogs.pdf
Zarro, M., & Hall, C. (2012). Pinterest: Towards social collecting for #linking #using #sharing. Presented at the Joint Conference on Digital Libraries. Retrieved from http://mikezarro.com/docs/Zarro_JCDL2012_Poster.pdf